This Is What Community Looks Like with Julianna Cuervo, Saša Vujasinović, & James Newmarch

This Is What Community Looks Like with Julianna Cuervo (Bamba, Medellín), Saša Vujasinović (Butik, Slovenia), and James Newmarch (FOLD, London)

Moderated by Shawn Reynaldo (Author, First Floor Newsletter)
2025 S.O.S. panels in partnership with Dekmantel
with editorial support from First Floor

Panel Info:

Over the past few years, “community” has become one of dance music’s most overused buzzwords, even as a variety of cultural, economic and technological factors have made real-world communities significantly harder to maintain.

In an effort to spotlight some of those who are beating the odds and making it work, S.O.S. has assembled this panel discussion, with participants representing a sampling of vibrant clubs, festivals, collectives and scenes from different pockets of the globe.

Prioritizing connection over commercialization, they’ll describe what it takes to nurture and build a community, emphasizing the role of cultural stewardship and the importance of establishing a creative vision that goes beyond mere booking policies.

Timestamps:
00:00 - Meet the dance music community organizers
3:45 - How to distinguish yourself in the dance music world
6:45 - Nightlife in Medellín, Colombia / Gentrification
10:15 - Booking artists for events
19:30 - What "Community" really means vs. brand words
23:27 - Never compromise on the music / Throwing events
27:00 - Social media in dance music
36:50 - IRL interaction / No Photos on the Dancefloor
43:46 - Approach to sponsors & brand collabs
48:20 - Audience Q&A

About Support. Organize. Sustain. (S.O.S.):

Support. Organize. Sustain is a series of artist seminars and panels created in 2019 by DVS1

More info at http://www.supportorganizesustain.org/
https://www.instagram.com/support.organize.sustain/

Panelists:
Julianna Cuervo https://www.instagram.com/julianna_808/
Saša Vujasinović https://www.instagram.com/ranerro_/
James Newmarch https://www.instagram.com/jamesnewmarch/

Moderator:
Shawn Reynaldo: https://www.instagram.com/shawnreynaldo/ | https://www.instagram.com/firstfloor_newsletter

Videographer: https://streamnerd.nl/